#Handmade

Uni Semester One Magazine Project.

Brief: to create a magazine using one of the chosen '#' themes (I chose #Handmade) that reflected the skills you've learnt. Put together on InDesign, using skills from Illustrator, Photoshop and gum printing.

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Sugar it is!

A2 Graphics coursework project. 

The idea behind this was to 'Make a Difference' in terms of health advertising and the particularly current issue of sugar tax. Initial experiments began with research into the development, adaptation and the morals behind advertising through time - most of this research focuses on the tobacco and cigarette industry. This was accompanied with a visit to the Brand and Packaging museum, London. This concept of the development of health advertising was used in a accompanying essay 'A comparative study into past and present advertising'; where I compared these past examples with modern campaigns such as Change4Life.

With high focus on Sugar Tax and Jamie Oliver's recent work to get this recognised. I developed a campaign that highlighted some of the important facts about sugary/ fizzy drinks. This was styled in a very graphics and gruesome way. In this project the graphics were created from an initial series of photoshoots - which I also had a go at creating this graphic cut and skin irritation - then transferred into Adobe Illustrator, where I self taught myself this illustrative block shape way of developing a face or object. To add to the brand/ campaign identity, I used the hazard symbolism to develop a logo and focusing on Coca Cola, a individual hazard symbol for each type of Coca Cola. In addition, I designed a landing page for the campaign which outlined the key aims. 

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Frustration

I linked this AS Graphic Design project to Parkinson's Awareness because of a close family connection to the disease. Through exploring and researching Parkinson's, including a questionnaire, my project aim was to educate in the form of a poster campaign. I wanted to allow people to understand what it's like to have Parkinson's through associating it with a difficulty that everyone might experience - reading a London Underground map. The tube lines also have a close link to brain function and neurons. I chose 'Frustration' because of a questionnaire response, but also because it is a less stereotypical aspect of the disease - most people just consider the hand shaking element.

As well as exploring the NHS advertising posters, I also linked the campaign to Parkinson's Awareness Week as the recognition of awareness was a key message I wanted to put across in my work. This project not only allowed me to create and design a piece of work, I also developed a deeper understanding into Parkinson's Disease myself.



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Transformation - Cadbury's

My AS Graphics exam title was Transformation and for the project I chose to re-design the packaging for Cadbury's. In doing this I selected colours, flavours and chose a design that was more suitable for an older demographic.

Applying my media studies knowledge and research into colour psychology, I began exploring the use of colour and its meaning - eventually I chose to use a more 'muted' purple shade, therefore still with close association to Cadbury's, the colours for each flavour also reflected that. I also researched current chocolate bar packaging, and ended up creating a wrap around packaging style with gold foil.







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A Personal Environment // Adele

A2 Alevel Graphics Exam.

Under the theme of 'Environment' I focused on personal environments, what key features describe/ sum up a person? Through this I looked at celebrities and merchandise - was particularly interested in the exclusive merchandise sold at Adele's concerts. Idea- exclusive to concerts was important as it meant that the buyer had to experience Adele's 'concert environment' - a closer connection to the star. These ideas and the designs for this merchandise inspired my work in creating pages and a prototype for a book showcasing Adele, extended with the inclusion of her CD - with a new limited edition design that complimented the overall design style.

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Exploring Type

 

The independent project was to enable me to explore typography further. Within this sketchbook, I explored different types of typography and fonts, several typographic designers and different techniques to create this type.

 

My favourite parts of the project were the paper cut photographic typography piece, the layered coloured design, the multi layered cut out and the handwriting project - where I collected a sample of peoples handwriting from my Sixth Form. It was interesting to observe how much extra care they took when writing when I asked them to; this concept was something I originally hadn't thought about.

 



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