My AS Graphics exam title was Transformation and for the project I chose to re-design the packaging for Cadbury's. In doing this I selected colours, flavours and chose a design that was more suitable for an older demographic.
Applying my media studies knowledge and research into colour psychology, I began exploring the use of colour and its meaning - eventually I chose to use a more 'muted' purple shade, therefore still with close association to Cadbury's, the colours for each flavour also reflected that. I also researched current chocolate bar packaging, and ended up creating a wrap around packaging style with gold foil.
No comments:
Post a Comment